torchdeck: storyboard
torchdeck is a digital agency for small and mid-sized businesses: we design and build a business's website, run its online ordering, its customer records (CRM) and its monthly figures (analytics), build tools no app sells, and stay on afterwards as the people the owner calls. The site has one job: get a business owner on a call with us. Its proof is our own work, live now on pukkapadel.com, valenconstruction.com and p2comsports.com, so the site itself has to be the best thing we have made. No prices anywhere: the price is given on the call.
The concept: the work, dealt. The page is a dark table (Night, the brand's navy). Our work is a deck of real cards, each one a live site or a product screen, dealt across it and lit by a torch, the mark's own flame and the British word for a hand lamp. The opening deals the deck; the work stage turns the cards up one at a time; the light that follows the pointer is the one signature move, and it comes back in the comparison tables, where it runs down our column. Brand from the owner's guide (2 Nov 2026): Night #030714, white, one orange (Torch #FC6F18, buttons with Night words), Golos Text 600 for headings, Inter for text, the name always lowercase.
Frames at 1920x1080 and 390x844, every size written in real pixels. The pictures are real: our client sites captured live on 2 Nov 2026, and screens of our own products (the CRM in Valen's colours, the takeaway app as drawn for Saffron Lane, an invented takeaway, and the analytics of Northside Fitness, an invented gym). Motion plays as each frame scrolls into view; "Play again" replays it. Brief and checks: docs/design/torchdeck-site.md.
Round two (owner, 2 Nov, evening). The nav is Work, Products (CRM, Analytics, Takeaway ordering under it) and About (frame 1b). An About us page (AB1 to AB3; How we work is folded into it). The Work page now lists every client in full (W1b). The brands we built for run sideways, clickable, in a band under the opening, in place of "Live now". In the work stage the client's name no longer runs behind the window (frame 3). Our site follows theirs: every picture and date of a client's site is taken again whenever we publish a change to it (brief, "Our site follows theirs").
- Home (1, 1b, 2 to 11)
- Work (W1, W1b, W2, W3)
- Takeaway ordering (T1 to T3)
- CRM (C1 to C3)
- Analytics (A1 to A3)
- About us (AB1 to AB3)
- Book a call (B1, B2)
Home
A service sold by enquiry, so a funnel: the claim and the proof together in the first screen, the work, what we run, what we build, why we stay, how it starts, and the call booked on the page itself. The header's button carries the next free call time, read from the booking calendar.
1 / the opening
You run the business.We run the tech.
We design and build your website, your online ordering, your customer records and your monthly figures. Then we stay on as the people you call.
Sites we built
Opening type: motion, over the real work. A business owner judges an agency by its own site and by what it has made, so the first screen is the work itself, dealt as a deck, with the claim in large type beside it. Text on its own would ask to be believed; the cards are the proof. Enters: the two lines rise from a mask, a line at a time; the words, the button and the live addresses follow; the six cards are dealt up from below the screen one after another, across the table from the lower left to the upper right, dark, then the torch's light passes across them left to right and each card comes up to full colour as it is reached. The brands we built for run sideways in a band along the foot of the first screen, in their own logos: each one is a link to its page in Work, the band drifts slowly so a logo can be clicked, a small pause button stops it, and keyboard focus stops it too (it never stops just because the pointer is over it, the owner's word of 4 Oct). New clients join the band as they go live (see "Our site follows theirs" in the brief). In view: a pool of warm light follows the pointer across the table (move the mouse over the frame); the card under the pointer lifts, straightens and comes to the front. Leaves: the spread closes into a stack and the Pukka Padel card rides up and grows into frame 2's window.
1 / phone
You run the business.We run the tech.
We design and build your website, your online ordering, your customer records and your monthly figures. Then we stay on as the people you call.
See the work
1b / the Products menu, open
You run the business.
We run the tech.
The nav: Work, Products and About, with Book a call. Products opens on hover or press and holds the three products in the owner's order (CRM, Analytics, Takeaway ordering), each with a small picture of itself and a line; each leads to its page. The menu stays open while the pointer moves into it and closes on Escape or a press outside. Enters: the panel drops a few pixels and fades in, its rows one after another; the page behind dims. Leaves: it fades out. On a product's own page, Products is underlined.
1b / phone, the menu open
Work
Products
CRM
Enquiries to invoices, in one place
Analytics
Your month, in plain words
Takeaway ordering
Your own ordering site and app
About us
Next free: Tue 3 Nov, 10:30
2 / the work, first card: Pukka Padel
Recent work
Pukka Padel
Padel clubs: nine places, one site.
The first screen finds the nearest club, says whether it is open and books a court. Every club has its own page, made from one design.
1 of 3
Enters: the Pukka card from frame 1 grows into the window and the stage pins for three screens; the name, the line and the facts rise in turn. In view: pukkapadel.com plays in its window from its first screen to its footer (the whole live page, captured 2 Nov) and the phone beside it shows the same site at 390; the two waiting cards of the deck sit at the right edge. The window, the phone and the "Updated" date are read from the client's own site each time we publish a change to it, so this stage always shows the site as it is now. Leaves: the next screen of scrolling deals the card: the window slides off to the left like a card thrown down, and the Valen card turns up from the stack into its place (frame 3); the bar at the foot moves to 2 of 3.
2 / phone
Recent work, 1 of 3
Pukka Padel
Padel clubs: nine places, one site. The first screen finds the nearest club and books a court.
Visit pukkapadel.com
3 / the work, second card: Valen Construction
Recent work
Valen Construction
Custom homes, renovations and commercial spaces across Greater Vancouver.
A site built to bring in project enquiries. Each kind of work has its own page, and Start your project asks about the job a few questions at a time.
2 of 3
Enters: the Valen card turns up from the stack at the right and settles into the window; its words replace Pukka's, rising in turn. In view: valenconstruction.com plays from top to foot; the phone shows it at 390. Leaves: dealt to the left; P2's card turns up (frame 4).
3 / phone
Recent work, 2 of 3
Valen Construction
Custom homes, renovations and commercial spaces across Greater Vancouver. A site built to bring in project enquiries.
Visit valenconstruction.com
4 / the work, third card: P2 Comsports
Recent work
P2 Comsports
Padel court manufacturing, facility development and partnerships.
A site that starts the enquiry in its first screen: a single court, a full centre or a partnership, then only the questions that fit, a step at a time.
3 of 3
Enters: the last card turns up; the stack at the right is empty. In view: p2comsports.com plays top to foot. Leaves: the pin lets go and the page scrolls on to a white band (frame 5). Built from data: a fourth client adds a card and a screen of scrolling, nothing else; with more than six the stage keeps the latest six and "All work" lists the rest.
4 / phone
Recent work, 3 of 3
P2 Comsports
Padel courts, centres and partnerships. The enquiry starts in the first screen, a step at a time.
Visit p2comsports.com
5 / what we look after (a quiet band)
One team looks after all of it
Your website, your online orders, your customer records and your figures, looked after together. One number to call when anything needs changing.
Your website
designed, built, hosted and kept up to date
Your customer records
every enquiry, quote, job and invoice
Your online orders
your own site and app
Your figures
your month, in plain words
Owner, 2 Nov: no small screenshots inside the words. Everything we look after is one picture instead: the client's site on a laptop, the CRM on a tablet, the takeaway order and the month's figures on two phones, set together on the white band at a size that reads, each with its own short label. Enters: the heading rises; the laptop comes up first, then the tablet, then the two phones, each settling into place a moment after the last; each label arrives with its device. In view: every screen plays its subject: the site scrolls on the laptop, a card moves to the next stage on the tablet, the driver's dot travels on the order, the month's sentences build on the last phone. The pointer tilts the group very slightly. Leaves: the band slides up under the Night band of "What we run for you".
5 / phone
One team looks after all of it
Looked after together, with one number to call.
Your website
designed, built, hosted, kept up to date
Your customer records
every enquiry, quote, job and invoice
Your online orders
your own site and app
Your figures
your month, in plain words
6 / what we run for you: three products, one stage
What we run for you
Your own ordering site and app
Customers order from you. Tickets print in your kitchen, customers watch the driver come to the door, and every order earns points.
Takeaway ordering, compared
Enquiries to invoices, in one place
Every enquiry from your site arrives with where it came from, gets a reply on the clock, and is followed through quote, job and invoice.
The CRM, compared
Your month, in plain words
Visits, enquiries, orders and bookings, and the searches that found you, read as a chart, a table or a few sentences.
Analytics, compared
Enters: the heading rises; the first product's words and its two phones come up in turn; the kitchen ticket prints down out of the top edge line by line. In view: the stage pins for three screens and each screen of scrolling turns to the next product (Takeaway ordering, CRM, Analytics); pressing a name jumps to it. In this storyboard the three switch by themselves every few seconds, and the names can be pressed. Each product's pictures move: the order on its way shows the driver's dot travelling, the CRM board slides a card to the next stage, the analytics words build line by line. Leaves: the pin lets go on the last product.
6 / phone
What we run for you
Your own ordering site and app
Tickets print in your kitchen, customers watch the driver to the door, every order earns points.
7 / tools made for one business
Tools made for one business
When the job is one no app does, we build the tool for it.
Yours next
Tell us on the call what takes up your time.
Book a callEnters: the heading rises, then the three panels lift into place in turn. In view: the court finder answers from three towns in turn (Leeds, Kidderminster, Leicester: real answers from the live finder, captured 2 Nov); P2's enquiry presses "A full centre" and its next step slides in; the pointer tilts each panel a little toward itself. Leaves: the band gives way to the Night band below.
7 / phone
Tools made for one business
When the job is one no app does, we build the tool for it.
Yours next
Tell us on the call what takes up your time.
8 / after launch, we stay
After launch,we pick up the phone.
The people who built your site are the people you call. Ask for a change, and we make it and tell you when it is live.
Changes after launch, and when they went live
From our own records. Newest first.
Moment of the page. The proof of "we stay" is the record of what we did after launch, not a promise. Enters: the heading rises; the three lines on the left arrive in turn. In view: the changes arrive one by one, newest first, like a feed; as each lands its "Live" stamp lights orange, the torch passing down the list. The list is read from our own CRM's records, so it changes as we work. Leaves: the panel stays while the page moves on (no pin). States: if the record cannot be read, the panel shows the last six saved at publish, never an empty box.
8 / phone
After launch, we pick up the phone.
The people who built your site are the people you call. Ask for a change, and we make it and tell you when it is live.
New About page words
Asked and live 25 OctRenovations wording, team panel
Asked and live 25 OctEnquiry in steps on the home page
Asked and live 21 Oct9 / from the first call to launch
From the first call to launch
1
A 30-minute call
How the business runs, and where the time goes.
2
A plan and a price
What we would build and run for you, and what it costs.
3
Every screen drawn first
You see the design and say yes before anything is built.
4
Built and moved in
We build it, move your records across and test it with you.
5
Live, and looked after
We put it live, then stay on as the people you call.
Book a call
Enters: the heading rises. In view: tied to the scroll, an orange line draws itself along the grey one from left to right and the mark rides its tip; each stop's number, dot and words come up as the line reaches it. The line runs on past the fifth stop to the edge of the screen: the looking after does not end. Leaves: the band slides up under the booking.
9 / phone
From the first call to launch
1. A 30-minute call
How the business runs, and where the time goes.
2. A plan and a price
What we would build and run, and what it costs.
3. Every screen drawn first
You see it and say yes before anything is built.
4. Built and moved in
We build it, move your records and test it with you.
5. Live, and looked after
Then we stay on as the people you call.
10 / book a call, on the page
Book a call
30 minutes. We call you at the time you pick, ask how the business runs and where the time goes, and tell you what we would do.
Or write to hello@torchdeck.com
Pick a time
Any day, 9am to 8pm, UK time
Your details
Your name
Your business
Phone number
The action's own piece, on the home page. Four questions, so one step (rule 35): the time and three fields; what the business needs is asked on the call. Calls can be booked any day from 9am to 8pm UK time, less the calls already booked, read from the calendar the CRM keeps. Enters: the heading rises; the photograph and the panel lift; the days and then the times arrive left to right. In view: picking a day slides that day's times in; the button's words follow the choice. States: loading, the day and time rows show as grey bars (under a second as a rule); no times this week, the next week's days are shown first; failed, "Times did not load" with "Try again" and the email address; done, frame B2. Leaves: into the footer.
10 / phone
Book a call
30 minutes. We call you at the time you pick.
Pick a time
Your details
Your name
Your business
Phone number
11 / the last screen: the foot of the booking, then the footer
Or write to hello@torchdeck.com
Websites, online ordering, CRM and analytics for businesses, looked after by the people who built them.
Work
Pukka Padel
Valen Construction
P2 Comsports
All work
What we run
Takeaway ordering
CRM
Analytics
Tools made for you
Talk to us
Book a call
hello@torchdeck.com
About us
© 2026 torchdeckPrivacyTermsCookies
Enters: the logo, the line and the three columns rise in turn. In view: the large mark at the right stands still while its flame moves on its own, the two tongues swaying a little, the way a flame does; the T never moves. Links underline from the left under the pointer. Nothing else is in the footer: no band asking whether you are ready, no giant wordmark.
11 / phone
Websites, online ordering, CRM and analytics for businesses, looked after by the people who built them.
Work
Pukka Padel
Valen
P2 Comsports
All work
What we run
Takeaway ordering
CRM
Analytics
Tools made for you
Talk to us
Book a call
hello@torchdeck.com
About us
© 2026 torchdeck Privacy Terms
Work
The portfolio: the work at size, then every client in full (W1b), then one page per client. Every picture of a client's site is taken from their live site each time we publish a change to it, so ours always shows theirs as it is now. The client pages share one design, filled by each client's own facts, pictures and moment; Pukka Padel is drawn here, Valen Construction and P2 Comsports take the same frames with their own (Valen's moment is Start your project in steps; P2's is the enquiry that opens in the first screen).
W1 / work, first screen
Work
Sites and systems we made and look after now. Every one is live: open any of them.
Pukka Padel
Padel clubs. Site, court finder, a page for every club.
Live since 20 Oct 2026. Updated 25 Oct
Valen Construction
Builders in Greater Vancouver. Site and project enquiries in steps.
Live since 21 Oct 2026. Updated 25 Oct
P2 Comsports
Padel courts, centres and partnerships. Site and enquiry.
Live since 20 Oct 2026. Updated 21 Oct
Opening type: image, the work itself. This page is the portfolio, so the first screen is the sites at a size that reads, nothing before them. Enters: "Work" rises; the three cards are dealt in from below, slightly askew, and the light passes over them. In view: a card under the pointer straightens, lifts and its site starts scrolling inside it; the light follows the pointer. Leaves: the cards go up with the page. Drawn for the list it will become: cards fill whole rows (3, then 3 and 3; never 3 and 1), newest first.
W1 / phone
Work
Sites and systems we made and look after now. Every one is live.
Pukka Padel
Padel clubs. Site, court finder, club pages.
Live since 20 Oct 2026
W1b / work, the full list
Pukka Padel
Padel clubs, nine places. The site, the court finder and a page for every club.
Valen Construction
Custom homes, renovations and commercial spaces across Greater Vancouver.
The portfolio itself. Under the first screen, every client gets a full-width row, the site and the words taking turns left and right: the live site playing in its window, what we made for them as plain labels, when it went live and when we last updated it, and two links (our page about it, their live site). Our site follows theirs: each window, phone and date here is taken from the client's live site whenever we publish a change to it, so a visitor always sees the current site and the latest "Updated" date. A client's row appears once their site is live; it leaves if their site comes down. Enters: each row's window rises, its words follow in turn. In view: the site scrolls in its window with the page.
W1b / phone
Pukka Padel
Padel clubs, nine places. The site, the court finder and a page for every club.
Live since 20 Oct 2026. Updated 25 Oct
How we made it
W2 / a client's page, first screen (Pukka Padel)
All work
Pukka Padel
Padel clubs, nine places. We made the site, the court finder and a page for every club.
Opening type: image, the client's site at full width. The work is the reason to come, so it is drawn as large as the screen allows. Enters: the name rises; the facts arrive in turn; the window rises from below with the site at its first screen; the phone slides in at the right. In view: the page's scroll scrolls the site inside the window at the same pace until its foot (pinned), then the page moves on. Leaves: into the moment (W2b).
W2 / phone
All work
Pukka Padel
Padel clubs, nine places. The site, the court finder and a page for every club.
Live since 20 Oct 2026
W3 / a client's page, its moment: find a court from anywhere
Find a court from anywhere
Type a town or let the page find you. The finder answers with the nearest clubs, how far they are and whether they are open now.
A page for every club, from one design: Leeds shows its own courts today, players and courts booked.
Moment of the page, made from the client's own subject (rule 21): the finder answering. Enters: the heading rises; the finder comes up showing Leeds. In view: the finder answers from Leeds, then Kidderminster, then Leicester, the real answers of the live finder (captured 2 Nov); pressing a town shows its answer. Below, the Leeds club page and the clubs map rise in turn, each scrolling a little inside its window. Leaves: to the next client's card ("Next: Valen Construction", a deck card at the foot of the page) and the booking. For Valen this frame is Start your project in steps; for P2, the enquiry that opens in the first screen.
W3 / phone
Find a court from anywhere
The nearest clubs, how far, and whether they are open now.
Takeaway ordering
For a takeaway or a restaurant that does takeaway. The owner already pays a delivery app's commission or an ordering system's fee per order, so the page shows the product working, one order end to end, then the comparison.
T1 / first screen
Your takeaway's ownordering site and app.
Customers order from you, not from a list of your competitors. Tickets print in your kitchen, customers watch the driver come to the door, and every order earns points.
Opening type: image, the product on the customer's phone. An owner judges an ordering system by what their customer sees, so the first screen is the takeaway's own app (drawn for Saffron Lane, an invented takeaway), with the kitchen ticket beside it. Enters: the two lines rise; the phones rise in turn; the ticket prints down, line by line. In view: the menu phone adds a dish and its basket count goes up; on the second phone the driver's dot moves along the route. Leaves: into one order, start to finish (T2).
T1 / phone
Your takeaway's own ordering site and app.
Customers order from you. Tickets print in your kitchen, customers watch the driver to the door, every order earns points.
Book a callT2 / its moment: one order, from phone to door
One order, from phone to door
The kitchen screen
Moment of the page, made from the business's own subject: an order going from a customer's phone to their door. In view: the stage pins for five screens; each screen of scrolling moves to the next step, the clock on the left lights the step, the phone changes to what the customer sees then, and the kitchen side answers (the ticket prints at step 2, the kitchen screen moves the order along at step 3). In this storyboard the steps play by themselves; press a step to jump. Leaves: the pin lets go after "Delivered". The phone screens are the takeaway app as drawn (TKW-P1 frames); the built screens replace them before this page goes live.
T2 / phone
One order, from phone to door
19:21
Out for delivery
The customer follows the driver on the map.
T3 / how it compares
How your own ordering compares
On an app now? We set yours up alongside it, move your regulars across, and you switch the old one off when its contract allows.
Delivery app commission: the published UK rates of the largest apps, October 2026, before VAT.
Enters: the heading rises; the table's rows arrive one after another. In view: the torch's light runs down our column as the page scrolls, lifting each of its cells to white as it passes (the opening's light, used once more); the other columns stay as they are. Pressing a row's name opens one line on where the figure comes from. No competitor is named on the page: the columns are kinds of service, and every figure in them is published by them (claims guard). Leaves: into a closing booking band (the home's booking piece, B1).
T3 / phone
How your own ordering compares
A cut of each order
With us: none
Delivery apps: commonly 14 to 30 percent. Fee systems: a percentage or a fee.
Whose customers
With us: yours
Apps: the app's. Fee systems: often the provider's.
Card money
With us: into your own account as customers pay
Apps: on their schedule. Fee systems: often weekly.
Who you call
With us: the people who built it
Apps: a help centre. Fee systems: a support line.
CRM
For a business that lives on enquiries and quotes: a builder, a haulier, a trade, a service. Shown in Valen Construction's colours, because the CRM takes each client's own look.
C1 / first screen
Every enquiry, quote,job and invoice,in one place.
We set it up for the way your business works, move your old records in, and put it on your own web address in your colours.
Opening type: image, the product in a client's colours. The point that sets it apart (it wears the business's own look) can only be seen, so the board is drawn in Valen's colours beside the words. Enters: the three lines rise; the screen and the phone rise in turn. In view: on the board, a card slides from Quoted to Job booked; on the phone the waiting clock counts up a minute. Leaves: into one enquiry followed to the win (C2).
C1 / phone
Every enquiry, quote, job and invoice, in one place.
Set up for the way you work, your records moved in, on your own web address in your colours.
Book a callC2 / its moment: one enquiry, followed to the win
One enquiry, followed to the win
Moment of the page, made from the client's own subject: one enquiry going from a stranger on Google to a won job. In view: pinned for five screens; each screen of scrolling lights the next step on the left and the screen changes to that page of the CRM (all five are the built pages, in Valen's colours, with invented customers). In this storyboard the steps play by themselves; press one to jump. Leaves: after "Won", into the comparison.
C2 / phone
One enquiry, followed to the win
Waiting 40 minutes
Today puts the longest wait first, with the reply already written.
C3 / how it compares
How the CRM compares
Enters and in view: as T3: the rows arrive in turn and the light runs down our column with the scroll. Each row of ours is a feature that is working at publish; a row whose feature is not live yet is left off the page (the brief lists which). Leaves: into the closing booking band.
C3 / phone
How the CRM compares
Set up
With us: by us, for the way you work
Off the shelf: by you. Agency platforms: from templates.
Look and address
With us: your colours, your web address
Others: their app, at most your logo on it.
Your website
With us: each enquiry shows its page and search
Others: a form or a plug-in.
Who you call
With us: the people who set it up
Others: a help centre or the reseller.
Analytics
For any client: what the month brought in, in the business's own terms. Shown with Northside Fitness, an invented gym, so no client's real figures are published.
A1 / first screen
Your month,in figures youcan act on.
Visits, enquiries, orders and bookings, the searches that found you and what AI assistants say about you. In your own admin, in plain words.
Opening type: image, the figures in the business's own admin. Enters: the three lines rise; the screen and the phone rise in turn. In view: the "In short" line types itself ("Thu 8 Oct was your busiest day, with 439 visits."); the month's sentences appear one by one. Leaves: into one month read three ways (A2).
A1 / phone
Your month, in figures you can act on.
Visits, enquiries, orders and bookings, the searches that found you, in plain words.
Book a callA2 / its moment: one month, three ways to read it
One month, three ways to read it
October so far
6,628 visits so far this month, 1,390 from search. 1,023 actions and 18 enquiries. Google showed you 1,321 times and 99 people clicked. The busiest day was Thu 8 Oct, with 439 visits.
Asked of AI assistants
"A gym with a pool near me"
ChatGPT: named you, second
Claude: not named
Checked on the 1st of each month.
Moment of the page. The same month, switched between a few sentences, a chart and a table (the three ways every figure in the module can be read). In view: pinned for three screens; each screen of scrolling turns to the next way, the screen crossfading; the panel's sentences build one by one, and the AI answers fill in last. In this storyboard the ways switch by themselves; press one to jump. The figures are Northside Fitness's (invented); the AI answers panel follows the monthly check in docs/plans/AI-VISIBILITY.md and is drawn, not captured. Leaves: into the comparison.
A2 / phone
One month, three ways to read it
A3 / how it compares
How the analytics compares
Enters and in view: as T3 and C3: rows in turn, the light down our column. Leaves: into the closing booking band.
A3 / phone
How the analytics compares
What it counts
With us: your orders, bookings and enquiries
Free analytics: visits and events. SEO tools: rankings.
AI assistants
With us: what ChatGPT and Claude say, monthly
Free analytics: visits from them only.
Who watches it
With us: our team, told when something drops
Others: you.
About us
Who we are and how we work with a business, in one page (the How we work page is folded in here, so the nav stays at three words). First who we are, then the jobs an owner hands to us, then the handing over.
AB1 / first screen
A small team thatlooks after the techfor businesses.
You do what you love. We take the technical side off your hands: the website, the orders, the customer records, the figures, and anything else the business needs built. Then we stay on and keep it working.
pukkapadel.com, valenconstruction.com and p2comsports.com, looked after by us
Opening type: image, the sites we look after. About is who a business will deal with, and the plainest proof of that is the work we keep running, so the three live sites stand on their phones beside the words. Enters: the three lines rise; the words and facts follow; the phones rise one after another. In view: each phone's site scrolls slowly, out of step with the others. Leaves: into the jobs an owner hands over (AB2).
AB1 / phone
A small team that looks after the tech for businesses.
You do what you love. We take the technical side off your hands, then stay on and keep it working.
AB2 / the jobs you hand over
The people whobuilt it are thepeople you call.
Your website, ordering, customer records and figures, run by one team. Tell us what is slowing the business down, and we sort it and keep it working.
Book a callOn your list
What we sell is taking the technical jobs off the owner, so this screen shows those jobs, in the owner's words, waiting on a list. Enters: the three lines rise; the list card drops in at a slight angle and its items write themselves in, one by one. In view: the card sways a little with the pointer. Leaves: the card slides left as the page scrolls into H2, where its items cross to our list.
AB2 / phone
The people who built it are the people you call.
One team for your website, ordering, customer records and figures.
Book a callOn your list
Renew the web address
Change the bank holiday hours
Orders stopped printing
Who has the Google login?
AB3 / its moment: hand it over
Hand it over
Anything technical goes on our list, not yours.
On your list
On ours
Moment of the page, made from what we sell: the owner's jobs crossing to us. In view: pinned for one long screen; tied to the scroll, each item on the left is struck through and fades as its answer appears on the right with an orange tick, one after another. Leaves: into the changes after launch (the home's frame 8 feed, here the full list) and the booking band.
AB3 / phone
Hand it over
Anything technical goes on our list, not yours.
Orders stopped printing in the kitchen
Ours: the printer found and working again
Change the hours for the bank holiday
Ours: hours changed on the site, Google and the app
Move the customer list off the spreadsheet
Ours: customers moved into your CRM
Book a call
The full page of the action. Every "Book a call" on the site lands here, at the time the header showed.
B1 / first screen
Book a call
30 minutes. We call you at the time you pick.
Or write to hello@torchdeck.com
Pick a time
Any day, 9am to 8pm, UK time
Your details
Your name
Your business
Phone number
Opening type: tool. The visitor came to book, so the page opens on the booking, with what the call covers beside it. The day and time from the header's button arrive chosen. Enters: the heading rises; the panel lifts; the days and times arrive left to right. In view: as frame 10. States: as frame 10 (loading bars, next week when this one is full, "Times did not load" with "Try again" and the email address). A field left empty says so under itself when Book is pressed. Leaves: to B2 on booking.
B1 / phone
Book a call
30 minutes. We call you at the time you pick.
Your name
Your business
Phone number
B2 / booked
Booked: Tuesday 3 November, 10:30
We will call 07700 900123 at 10:30. A text with the time is on its way.
Change the timeCancel the call
Meanwhile, the work: Pukka PadelValen ConstructionP2 Comsports
The done state, in proportion (rule 41): one orange tick, the booking in words, the calendar buttons, change and cancel. No confetti. Enters: the tick draws itself; the line rises. A text and an entry in our CRM follow at once (the booking is a lead with its time). Leaves: wherever the visitor goes next.
B2 / phone
Booked: Tuesday 3 November, 10:30
We will call 07700 900123 at 10:30. A text with the time is on its way.
Change the time
Cancel the call